And some of you may think me whipped for taking up this topic so seriously but that is not so at all; for once, we both agree that I am indeed Ironman. The space-time continuum is like a smooth fabric in three dimensions that stretches infinitely in every direction. They are the sole reason why we can use automatic washers and dryers and even vacuum cleaners but never irons. That is the ultimate sign that age is taking its toll on us.Look at my suits, my shirts and socks, trousers and ties.

Even my boxers can be ironed easily. We cannot look like we crawled out of bed straight into dinner. But a dress, oh one dainty little seat belt across and they seem to wrinkle permanently like an over-ripe prune. Of course, chronologically the years can add on, but I shouldn show those tell-tale signs of ageing: like the old people smell, not knowing when I am drooling while sitting about, or most pertinently, when I start judging young people for their hairstyles or choice of music, or my lady for her dressing sense.So, ladies, next time you go shopping allow your man the small veto right for dresses that need a lab-full of scientists to iron out. Because it would take a super computer to completely render an evening gown creaseless.But even while I am still young-ish, I feel that it is within my rights to comment on the clothing that my partner buys, based purely on how easy it will be to iron. Why, some of my jackets don even wrinkle that much no matter how long they stay in my suitcase.In fact, not just the dresses that she buys but right down to the designers who fashion clothes out of plain fabric, it should ideally be whetted by us men before being released as their fall/winter collections: if it can be ironed on a simple 2X4 plank, it should not be allowed to exist. Pleats have a way of confusing the dimensions. Now imagine a fourth dimension being introduced into this mix. I want to age like George Clooney, minus all the media attention. Why Because, as (proudly) stated above, it is on my shoulders that the massive responsibility of ensuring that my partner and I look pristinely wrinkle-free rests.

He promises to not object to how short it is provided it doesn fold around and into itself a million times. Yes, like every domesticated male of our species, I am in charge of ironing at home. I know so many guys who chase every mini s******t and then when they settle down with one, immediately ordain her to wear nothing that reveals more skin than a skin suit. It would completely warp the surface, not to mention the senses, as these three layers now wrap around a fourth one.The writer is a lover of wine, song and everything fine. That right: sartorial creativity should only be limited by its ability to be ironed smooth by a man of simple composition. That right. Minkowski was wrong when he suggested that time is the fourth dimension.

That little seemingly harmless fold of fabric that provides shape and fall to our garments is the bane of my pre-Saturday night out rituals. I wish to never be that. Let me explain this a bit more in detail.It might seem trivial at first, but ironing clothes 鈥?both their own and their partner?is a task men take very seriouslyWhen I pray (ever) I always make it a point to ask God not to make Wholesael Mattress Jacquard me one of those people who grow old. Pleats. Time is not the fourth dimension, pleats are

Cotton is a natural fabric that is used to as a gamcha by the poor farmer or a towel by powerful bureaucrats and so on. The TV star-turned-politician got the Twitterati engaged in a game of posting pictures — one where they are wearing cotton clothes and asked them to tag their friends to continue the chain. "The hashtag is helping to make cotton fashionable, which is a mass product. Only someone who really appreciates a pure cotton (clothing) will buy it. So, it is only right that the government promotes it like they encourage the IT industry as well. But in reality, it is more about the realisation and awareness about of the importance of cotton Wholesael Mattress Jacquard in our daily lives and how cool it actually is," he says, adding that the campaign also helps make people realise that cotton can also be considered as a luxurious fabric. "In India, cotton contributes a lot, in terms of earning revenue and generating employment.

What is your #CottonIsCool look?!" As a result, within  a matter of few hours not only common people even celebs like Virender Sehwag, Vijender Singh, Amish Tripathi, ******ron Kher and Hema Malini began posting their pictures with the #CottonIsCool. We must take great pride in such facts. But do all these initiatives mean anything on the ground? The industry people answer.  Actress ******ron KherNot just the fashion designers, even the shop owners feel that the impact of such initiatives doesn’t just remain limited to social media but trickle down to the day-to-day business too. Promoting the fabric will also help boost its contribution to agriculture (production) as well. She began it all by tweeting "I celebrate Indian summers and cotton industry with my #CottonIsCool look. Similarly, in a country like France where fashion is much bigger than any other industry, the fashion weeks are able to generate billions of dollars within just one week there.

It is for the classes and the masses. We are not only encouraging handloom but also showcasing power loom and they both need the government’s support. Explaining the impact of such initiatives, he says, "When the #IWearHandloom initiative clicked, there was a revival of handloom and it generated business for the weavers."Designer Rahul Mishra says that such initiatives help to make people realise the importance of cotton, a fabric which gets used everywhere, from a person’s birth to his last rites. Even at the Eiffel Tower, ‘Paris loves fashion’ is often displayed. The campaign might look symbolic on the face.This is, however, not the first time Irani has done something like this. When the government promotes indigenous weavers and farmers, it creates an impact towards the demand of the product and also boosts a sense of appreciation towards the fabric."Vineet Chhajer, director, Vineet Sarees echoes similar sentiments: "Cotton and Indian summers are interlinked. Last year in August, barely after a week of joining as the Textile Minister, her #IWearHandloom took the social media by storm. People will now think of it as a fabric that they can wear in shaadis," she says and adds, "Cotton is a suitable fabric in a country where there are almost 10 months of summer.Minister of Textiles Smriti IraniAmong the first few to tweet a picture with #CottonIsCool was Sunil Sethi, the president of the Fashion Design Council Of India (FDCI). It depends on how many people are affected by a particular industry," says Rahul.". Looking at the cotton industry at large, cotton contributes a lot to our GDP."Rahul says that governments in many other countries start such initiatives but in India it has more prominence because of the (fashion) industry’s contribution to the economy.

This initiative will make cotton popular. Harinder Singh, owner of 1469, an apparel shop in Connaught Place, says, "The business might not come immediately as there needs to be awareness first.Boxer Vijender SinghDesigner Anju Modi seconds Mishra and says that the campaign might help change the mindset of people that cotton can’t be worn in weddings or any grandeur occasions. Such initiative is a great news for people like us who deal in cotton wear. "Cotton is something that we use every day. People wear polyester cotton as it has a better finish. Once the awareness spreads, the business of cotton will also grow. We are of one the largest cotton producing and cotton wearing countries in the world, and most Indians don’t know that.On Tuesday morning, Minister of Textiles, Smriti Irani created a wave of sorts, not a remotely controversial one, of course. The Mayor comes readily forward to promote it.